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What are search engines? Quite simply put, these are websites that let you find other websites. You may have a fantastic website or might be offering a fantastic product or a service that offers tremendous value to the consumer from the website, but how is the consumer going to know about your website? A search engine plays an important role as the facilitator. Research indicates that as much as 80% of web traffic to a website comes from a search engine. This means that if you are not doing ’search engine marketing’, then you are potentially not reaching out to 80% of your web consumers.

So search engine marketing can be described as marketing a website on the search engines to enhance web visibility. Popular search engines include Google, Yahoo and MSN. While there are countless others, as much as 95% of search engine traffic comes from these 3 places. Google and Yahoo together account for 90% of that.

Search Engine Marketing

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